Anyone knows what was their Revenue Share due to Hello Tunes? This was quite a popular feature in Rural Areas with people setting regional songs as their Hello Tune. Airtel made a quick buck by applying "Download Charges" whenever you selected a Hello Tune. In reality, Nothing is downloaded to your device / SIM when you set a Hello Tune, but Airtel and other operators illegally used this word "Download" to apply such charges. It was around Rs 15 - Rs 30 per month. For new releases, popular songs, Hello Tune "Download Charges" were up to Rs 40 a month.
Irrespective of these charges, many users activated it for the #swag of your caller listening to it. In my opinion, charging was fine, as long as correct words were used (Eg: Subscription Charge, Activation Charge, Monthly Rental). Anyway, it is good that its free now. Anyway the song gets publicity due to the users, why should the user be paying for it?
Irrespective of these charges, many users activated it for the #swag of your caller listening to it. In my opinion, charging was fine, as long as correct words were used (Eg: Subscription Charge, Activation Charge, Monthly Rental). Anyway, it is good that its free now. Anyway the song gets publicity due to the users, why should the user be paying for it?