Too little, Too late. Airtel is now showing sudden love to Postpaid customers, mainly because silently Jio has started eating their (as well as of course VoId's) Postpaid share. Or may be afraid of Postpaid customers moving to Jio's true 5G.
For example:- In my case, Airtel used to provide one non-data UL calls plan for Rs125 and another plan with 30GB for Rs249. Last year, they abruptly stopped those plans and moved all of them to Rs299 plan with same 30GB data. Even after many e-mails and calls, asking Rs249 plan (with even NO data) for those Rs125 plan users (our staff), they outright rejected. So we ported those numbers to Jio Postpaid (Rs199 - 25GB + UL calls).
Jio is now using that 199 plan to catch those postpaid customers. Now Airtel is feeling the heat, as the data speed of Jio has increased a lot recently.
For those looking to go for Airtel Family plan, kindly go through the T&C. It is a trap. Once your numbers are grouped to form family plan, you can't port out in simple way. You have to downgrade to normal postpaid or prepaid plan and then only you can move to other network. REMEMBER, they will allow you to change to postpaid via OTP on same sim, but when you want to downgrade to regular postpaid or prepaid (for porting out), they will say, "Sorry sir... There is something wrong in our system. You may need to change by filling CAF" -- BOOM, then you have to again wait for 3 more months to port out.
Reliance as well as Airtel (Corporate) Postpaid has earlier followed the policy of "NOT moving a customer forcibly from a recently removed tariff plan". But last year, Airtel just said, "We don't have such policy" and forcibly moved customers to higher value plan. Thankfully Jio is still following the policy. In our home town, Airtel lost 50% of their Corporate postpaid connections, due to that policy change mostly (85%) to Airtel Prepaid though.
If you want bulk data, go for Annual recharges + 4G bulk data vouchers (Rs300 - 50GB) in prepaid.
If you need Postpaid bill for redemptions, just go for Jio Rs199 postpaid plan. Even in postpaid plans, Jio lets you to make add on recharges for more usage.
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Yeah, everybody knows that Postpaid (especially Corporate) customers are 100 times stickier than Prepaid customers. But once they left, it will be 1000 times difficult to regain them, imho. So these "throwing bones to dog" style tariff reversals may NOT work well for Corporate customers. Retail Postpaid is a different story, though.