Acer Conducts Sub-Distributor Meet


5 Aug 2011
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Acer India,completed a sub-distribution partner engagement program targeted at its Master Resellers across India in a three day event in Goa. The theme for this initiative was “Team Up and Prosper… Learn, Share and Grow’. Fifty-three key Master Resellers across the country attended the event.

During the three-day interactive session, Acer also unveiled its new “Gorgeous by Nature” Aspire 5755 series; making way for the partners to experience the product firsthand.

Over the last six months, Acer has aggressively ramped up operations across the country and has now increased its footprint from 203 towns to 704 B, C and D class towns. As part of the Master Reseller programme, Acer will continue to focus on increasing its penetration through Acer Galleries, a novel modern store targeting B, C and D class towns.

W S Mukund, Managing Director, Acer India said, “We are an indirect channel distribution company. We value the continued support of our distributors and channel partners. They are the lifeline of our business operations and we will continue to support them on all fronts to execute their business effectively. These Master Resellers are important contributors to our growth story and form an integral part of our operational system. Our focus will be to strengthen existing relationships with our partners and increase our level of engagement with them to ensure they enjoy greater profitability with us.”

Harish Kohli, Chief Sales Officer, Acer India said, “As we run all our business operations through our extensive partner network, we believe in supporting all our distributors and partners to grow their business and be a part of the company growth chapter. We are currently working towards establishing an undisputed chain of distribution network across the length and breadth of the country. Our master resellers not only add value to our overall distribution network, but have pleasantly exceeded our expectation in taking the brand image forward.”

source : crn
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