Ace Data Devices Launches Storage-As-A-Service


5 Aug 2011
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Delhi-based Ace Data Devices (ADD) has launched cloud-based service for backup and recovery.

The storage-as-a-service named Backup Vault is a next generation SLA driven solution designed to free the IT administrator from the challenges of managing agents, backup schedules and policies and multimedia media for daily backup. It comprises solutions for servers, data from desktops, laptops, and platforms such as Android and other operating systems.

“The pricing model is on per GB per month. We have ten live customers at present, and are running pilots with 45 more. The conversion rate is atleast two customers per week. We are focusing on the manufacturing and the healthcare segments,” informed Neeraj Mediratta, CEO, ADD.

Mediratta met CIOs from these verticals, participated in focused events such as TiE for smaller companies. The company has participated in close to 13 end consumer events apart from direct mailer campaigns.

The efforts paid-off as ADD signed on Apollo Hospital for its server back service. “It is a small start. We are providing the backup for 20-25 users. But the market for backup software and hardware is 150 million, and the opportunities are immense. These opportunities will definitely translate into increased business for the services,” he said.

From the first week of April, the businesses will have separate business heads. In Q2-Q32012, ADD would work on specific marketing strategies around healthcare and manufacturing. “Today, we are talking to two large manufacturers who have their own IT department, and would use them as case-studies to approach customers in tier-2 and -3 cities. Next fiscal, we will carve out separate business units for deeper penetration,” Mediratta informed.

The company also has plans to expand pan India. “We want to be present in Mumbai, Delhi and Bengaluru/Chennai. We would invest upto 70 Terabytes of usable space for mid-range storage and servers to back it up,” Mediratta said.

Source : crn
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