Doesn't matter if the user doesn't get what content he wants
They r giving so much content for free which includes best programs, movies, channels, music and what not. If u want more then brother u should pay for it.
If people start demanding everything free of cost or at less cost then quality of content or production or broadcast will suffer. Also there can be exceptions made in certain cases and some ads can take the burden of incoming revenue but large section of viewers have problem with this too.
Also we crave that Bollywood or TV show produce mega shows/movies which require huge investment, tell me r people willing to contribute thru subscription fee? Just ads cannot support such initiatives. It needs atleast 30:70 or even more ratio depending on scale.
We r not willing to pay even for Rox HD or Le Plex HD, let alone think about HBO Premium channels. Similarly mobile platforms can only go to certain point to provide free content even though it is loss making for them but then again customers do not appreciate it but criticise them not only for this but poor coverage which is result of wrong approach