WBD may favor local partnerships over planet-wide rollout of its Max service, says streaming president JB Perette.
variety.com
Perrette said that in some markets Max may never happen, and that WBD may favor local partnerships instead.
“If we think we’re going to have success and profitability, if our market differentiation is viable enough to make a go of it and have a profitable business over a three-to-five year timeline [then we will launch Max.] If the answer is ‘no’ because the market has ARPUs that are just too low or it is way over-served by a ton of other players, who are spending on a ton of content and losing a ton of money, we may say this is not the right time,” said Perrette.
Perrette dropped a heavy hint that India, already the battleground for a seething cluster of local and international streaming players, may be prime example of a market where Max would be a player too many.
