More than 250 games that use Alphonso software are available in the Google Play store; some are also available in Apple’s app store.
Many of the games and apps are geared towards children, a new report claims
The information is collected by the software even when the apps are not running
Data on what you watch is sold on to advertisers for ad targeting and analysis
Created by San Francisco firm Alphonso, the programme listens for audio signals in TV adverts and shows through the smartphone's microphone.
The software even detects sounds while stored in a pocket if the apps are running in the background.
That Game on Your Phone May Be Tracking What You’re Watching on TV
Apps use your phone's microphone to spy on your TV habits | Daily Mail Online
Many of the games and apps are geared towards children, a new report claims
The information is collected by the software even when the apps are not running
Data on what you watch is sold on to advertisers for ad targeting and analysis

Created by San Francisco firm Alphonso, the programme listens for audio signals in TV adverts and shows through the smartphone's microphone.
The software even detects sounds while stored in a pocket if the apps are running in the background.
That Game on Your Phone May Be Tracking What You’re Watching on TV
Apps use your phone's microphone to spy on your TV habits | Daily Mail Online