WWF’s Earth Hour, has partnered with Mobext Singapore, the mobile marketing brand of Havas, to launch a Twitter campaign called ‘Tweet Your Leader’ that seeks to mobilise public support for firm action on climate change as leaders converge in Paris, France for the world’s largest climate conference yet.
Launched last week, Earth Hour’s Tweet Your Leader campaign runs in conjunction with the 21st Conference of the Parties or COP21, the apex global summit of heads of state, multilateral agencies, business leaders, ecologists and civil society campaigners, which is being held in Paris from 30 Nov-11 Dec 2015 and which aims to codify binding commitments to stem and roll back greenhouse gas emissions responsible for climate change. Organised under the United Nations Framework Convention on Climate Change (UNFCCC), COP21 will see delegates from 196 member states and regional organisations come together to discuss opportunities and means to curb emissions, limit global temperature rise and steer the world away from a path of catastrophic climate change.
Given the role of people in climate change and climate action, Tweet Your Leader aims to take the climate conversation from the conference rooms to the living rooms, encouraging citizens around the world to reach out directly to their policy-makers to urge them to change climate change.
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WWF’s Earth Hour partners with Mobext to launch 'Tweet Your Leader'
Launched last week, Earth Hour’s Tweet Your Leader campaign runs in conjunction with the 21st Conference of the Parties or COP21, the apex global summit of heads of state, multilateral agencies, business leaders, ecologists and civil society campaigners, which is being held in Paris from 30 Nov-11 Dec 2015 and which aims to codify binding commitments to stem and roll back greenhouse gas emissions responsible for climate change. Organised under the United Nations Framework Convention on Climate Change (UNFCCC), COP21 will see delegates from 196 member states and regional organisations come together to discuss opportunities and means to curb emissions, limit global temperature rise and steer the world away from a path of catastrophic climate change.
Given the role of people in climate change and climate action, Tweet Your Leader aims to take the climate conversation from the conference rooms to the living rooms, encouraging citizens around the world to reach out directly to their policy-makers to urge them to change climate change.
- See more at:
WWF’s Earth Hour partners with Mobext to launch 'Tweet Your Leader'
