Anticipating a demand for news consumption in local languages, Way2online has launched Way2News, an app that brings users short summarized nuggets of news in local languages, in a magazine style format.
Way2News’ strategy is to foray into the untapped segment of readers who want to consume news in their native languages.
Way2online founder and CEO Raju Vanapala said, “Our professional editors scour multiple news sources, local dailies, TV news channels, websites, blogs and summarize each news story in just 400 characters.
The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time pouring over lengthy articles.
So in just a matter of a few minutes, the app reader stays abreast of the latest occurrences in the world around her or him.” Way2News will present news snippets in visual formats like images, photo galleries and videos.
Way2news chief content officer Sunil Patil said, “Currently, way2news is available in Hindi, Telugu and English languages.
We are planning to add eight more languages in next 45 days.
Test runs over the last one month have generated huge levels of engagement by the users, bringing us surprise results.”
Read more at:
http://www.televisionpost.com/technology/way2online-launches-news-app-for-local-language-readers/
Way2News’ strategy is to foray into the untapped segment of readers who want to consume news in their native languages.
Way2online founder and CEO Raju Vanapala said, “Our professional editors scour multiple news sources, local dailies, TV news channels, websites, blogs and summarize each news story in just 400 characters.
The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time pouring over lengthy articles.
So in just a matter of a few minutes, the app reader stays abreast of the latest occurrences in the world around her or him.” Way2News will present news snippets in visual formats like images, photo galleries and videos.
Way2news chief content officer Sunil Patil said, “Currently, way2news is available in Hindi, Telugu and English languages.
We are planning to add eight more languages in next 45 days.
Test runs over the last one month have generated huge levels of engagement by the users, bringing us surprise results.”
Read more at:
http://www.televisionpost.com/technology/way2online-launches-news-app-for-local-language-readers/
