Zoozoos, the white animated characters with ballooned bodies and egg heads in the Vodafone ads that have won the hearts of one and all are set to go abroad, in another instance of Indian ads being used in other markets.
Earlier, a couple of ads made by the then Hindustan Lever Limited (HLL), now Hindustan Unilever Ltd (HUL) for the Indian market were used in other South Asian markets. Two-wheeler maker Bajaj also used its Indian ads for its market in South East Asia, while one of Perfetti's Alpenliebe chocolate commercials was used in Europe.
"Yes, we will take zoozoos to other markets. They are not yet out. As an international group that is what we do. We will take the best of what is happening in different markets to other markets," Andy Halford, chief financial officer, Vodafone Group, said recently.
The Vodafone move is also indicative of Indian ads raising the quality bar. "There was a time when creativity was dominated by the North. However, the capital of creativity has shifted to the large consumption centres like India and China now," said Harish Bijoor, a brand consultant.
Source: http://businesstoday.intoday.in/story/zoozoos-of-vodafone-to-be-introduced-in-global-markets/1/16799.html
Earlier, a couple of ads made by the then Hindustan Lever Limited (HLL), now Hindustan Unilever Ltd (HUL) for the Indian market were used in other South Asian markets. Two-wheeler maker Bajaj also used its Indian ads for its market in South East Asia, while one of Perfetti's Alpenliebe chocolate commercials was used in Europe.
"Yes, we will take zoozoos to other markets. They are not yet out. As an international group that is what we do. We will take the best of what is happening in different markets to other markets," Andy Halford, chief financial officer, Vodafone Group, said recently.
The Vodafone move is also indicative of Indian ads raising the quality bar. "There was a time when creativity was dominated by the North. However, the capital of creativity has shifted to the large consumption centres like India and China now," said Harish Bijoor, a brand consultant.
Source: http://businesstoday.intoday.in/story/zoozoos-of-vodafone-to-be-introduced-in-global-markets/1/16799.html
