Viewsonic To Enter The Smartphone Business In India


5 Aug 2011
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Viewsonic—the display products company would soon enter into smartphone business with its new range of products.

The company is planning to launch its Smartphones V350—its 3.5-inch dual SIM Smartphones by October end. In addition it would also launch its 4.5-inch phone. The devices would support both CDMA and GSM SIM cards.

The smartphone will be based on a Qualcomm MSM 8255 1 GHz platform. It will support HD 720p video recording and a mini HDMI 720p display output. A 5MP auto focus camera, Bluetooth 2.1 and WiFi 802.11 b/g/n wireless would enable video calling.

In addition Viewsonic is also planning to launch its 10-inch tablets with 3G and WiFi variants which would run both on Windows and Android platform. The company has already launched its 7-inch tablet named ViewPad 7 which is priced at Rs 15,000 and runs only on Android. “We are selling around 3500 units per month of tablets and this month we expect to sell 6000 units due to Diwali. We expect similar traction in the smartphones once they are launched,” said Ajay Sharma, Country Manager, Viewsonic India.

For records the company has globally restructured its business into two strategic business units (SBUs) Core and Mobility. The Core SBU comprises Viewsonic’s core portfolio of displays and projectors, while Mobility encompasses smartphones and tablets.

“We see a great future in our mobility business especially in India where mobile products like smartphones and tablets will grow tremendously and therefore we thought Mobility business require special attention and a separate team.

As for channel partners Viewsonic plans to put more focus. “Earlier we had only a trading relationship with our partners and the channel was also not too well organized but now we have the new distribution in place especially for our Mobility business. We would also continue with our channel schemes like 'Sell More Travel More' and demo on discounts, etc,” informed Sharma.

source : crn
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