TRAI crack down on Spam Calls and SMS

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The Telecom Regulatory Authority of India (Trai) has granted a one-month extension to December 1 for implementing traceability mandates on commercial messages to prevent spam and phishing. This follows telcos' warnings of potential disruptions and technical unpreparedness of many telemarketers and business entities like banks.

 
The Telecom Regulatory Authority of India (Trai) has further extended the deadline to December 11 the implementation of the traceability mandate for commercial messages, including one-time passwords (OTPs). This would give more time to telcos and telemarketers to fix the technical details and avoid any disruption of delivery of messages.

 
In the latest round, around ₹12 crore of penalties have been imposed on telcos and if earlier penalties are considered, about ₹141 crore has to be paid by telcos as fine to the regulator for their failure to curb spam.

 
The Department of Telecom has alerted subscribers about unfamiliar international calls. It encourages caution when answering calls not starting with +91. Telecom operators are advised to display 'International Call' for such calls. Airtel has implemented this feature, while others are exploring its feasibility. Report suspected fraud at the Chakshu facility on Sanchar Saathi.

 
After the concerns raised by telcos, Trai officials now seem flexible around the timelines and are not penalising the operators for their failure to meet time-bound implementation of the new regulations.

 
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