TRAI crack down on Spam Calls and SMS - effective from 11 December 2024

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The Telecom Regulatory Authority of India (Trai) has granted a one-month extension to December 1 for implementing traceability mandates on commercial messages to prevent spam and phishing. This follows telcos' warnings of potential disruptions and technical unpreparedness of many telemarketers and business entities like banks.

 
The Telecom Regulatory Authority of India (Trai) has further extended the deadline to December 11 the implementation of the traceability mandate for commercial messages, including one-time passwords (OTPs). This would give more time to telcos and telemarketers to fix the technical details and avoid any disruption of delivery of messages.

 
In the latest round, around ₹12 crore of penalties have been imposed on telcos and if earlier penalties are considered, about ₹141 crore has to be paid by telcos as fine to the regulator for their failure to curb spam.

 
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