Toyota Etios Liva hatchback launched in India


27 Jun 2011
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Long awaited Toyota Etios Liva has finally made its debut today in Delhi. Toyota India was earlier planning to land Toyota Etios Liva on Indian shores by the month of April but the launch was deferred from April to June in order to reduce the elongated waiting phase, for this overwhelming hatchback car, resulting from the overpowering popularity of Toyota Etios that its showcase has earned for it.


Tagged – ‘Q Class Hatch’ With the fledgling of Toyota Etios Liva in India, the Japanese car maker Toyota India has plundered into the highly popular hatchback segment. Etios Liva will be available in four variants, J, G, V and VX. Toyota Etios Liva is specifically designed keeping young generation in mind and its marketing strategies rejuvenate target customers by involving fun filled campaign. Toyota Etios Liva will gun straight against other hatchback cars such as Maruti Swift, Hyundai i20, Volkswagen Polo, Nissan Micra, Skoda Fabia and Fiat Punto. However Toyota India will judicially decide the price as it is the key in their hand to invade and win the hatchback segment.


Toyota India showcased its stylish Toyota Etios Liva at the Auto Expo last year in Delhi , creating a lot of bombilation in the hatchback segment that later disseminated over entire nation with the ‘Toyota Q-World’ reaching out to more than 1 lakh target customers.


DMD Marketing, Toyota Kirloskar Motor, Sandeep Singh expressed his ecstasy by announcing that debut of Toyota Etios Liva have marked their entrant into the popular premium hatchback segment. The warm acceptance of Toyota Etios Liva has itself marked its successful launch, this hatchback car has rejuvenated Toyota India fame. DMD Marketing, Sandeep Singh said that, as of now, they have delivered more than 20,000 cars and they have taken all the necessary steps to speed up the production and minimize the waiting periods. Have successfully reduced the waiting period to less than 1 month by undertaking necessary steps to increase the production

Good competition with its nearest rivals on price front also. Etios Diva base price is only Rs.3.99 Lakhs
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