Tata Nano begins international journey with Sri Lanka


7 Apr 2011
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Sri Lanka has become the first international market for the Tata Nano, with the 'people's car' being commercially launched in the country today.
The introduction of the Tata Nano in international markets comes on the Golden Jubilee of Motors' international business which too began with Sri Lanka in 1961 in association with Diesel and Motor Engineering PLC (DIMO), the company’s distributor.

In the 50th year of its presence in Sri Lanka and partnership with DIMO, Tata Motors is also introducing in the country five new commercial vehicles--Tata Divo, Tata Marcopolo, Tata Prima 4928, Tata 1618 truck and Tata Super Ace.

Tata Motors is already the market leader in commercial vehicles in Sri Lanka.

Speaking on the introduction of the Nano in Sri Lanka, Mr Carl-Peter Forster, Managing Director and Group CEO of Tata Motors, said, "Tata Motors has already established a firm footprint in international markets. We will now scale up on this foundation, judiciously choosing appropriate geographies and addressing unmet consumer needs with our portfolio. The Tata Nano will play a major role in the next phase of growth of our international business." Mr P M Telang, Managing Director-India Operations of Tata Motors, said, "The stupendous international response to the unveiling of the Tata Nano in 2008 established that customers across the world were awaiting such a car. With the launch in Sri Lanka today we begin that journey. We have already formulated plans for its introduction in several countries, to be implemented over the next few years."

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