MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.
Star India-owned BWF’s official media rights for India for the previous four-year term (2014-2017) which expired in December 2017. Since there was a delay in extending the association between Star and BWF, fans ended up missing several events including the Indonesia Masters in January where Saina Nehwal had reached the final, before going down to her nemesis Tai Tzu Ying for her seventh successive loss to the top rank holder.
Star India renews BWF media rights till 2021
Star India-owned BWF’s official media rights for India for the previous four-year term (2014-2017) which expired in December 2017. Since there was a delay in extending the association between Star and BWF, fans ended up missing several events including the Indonesia Masters in January where Saina Nehwal had reached the final, before going down to her nemesis Tai Tzu Ying for her seventh successive loss to the top rank holder.
Star India renews BWF media rights till 2021
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