Star not only targeting Cricket. Other sports like pro kabadi, hockey league, football league also will be there in regional .
But yes, cricket alone will get some success , others in regional i don't think , even 10 people also won't watch
It they Don't start By World Cup then they will miss a Golden Opportunity
Because after WC, IPL is there. and at that time no1 Watches Star Sports :lol
not only that bro but if they did not launch in wc then after ipl according to icc ftp series are against westindies and zimbabwe so much more chance to launch all of them