Multi Screen Media’s (MSM) sports and entertainment channel Sony Six has launched the Hindi feed for its wrestling entertainment property – Total Non-stop Action (TNA).
Starting 6 June, 2015, every weekend at 9pm, the channel will air two hours of the wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. This also marks a significant investment by Sony Six towards the growth of wrestling programming across the Indian market.
The televised show hours will be encapsulated under the branding Shera ki Kahaani that will feature Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA.
It may be recalled that recently TNA and Sony Six signed a long-term deal, wherein the channel will be the exclusive home for all TNA-based content until 2022.
To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on Sony Six. Through this initiative, the channel aims at expanding its current programming reach amongst the vast Hindi-speaking market, which also follows combat sports keenly.
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-targets-hsm-with-launchof-hindi-feed-for-tna-150602
Starting 6 June, 2015, every weekend at 9pm, the channel will air two hours of the wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. This also marks a significant investment by Sony Six towards the growth of wrestling programming across the Indian market.
The televised show hours will be encapsulated under the branding Shera ki Kahaani that will feature Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA.
It may be recalled that recently TNA and Sony Six signed a long-term deal, wherein the channel will be the exclusive home for all TNA-based content until 2022.
To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on Sony Six. Through this initiative, the channel aims at expanding its current programming reach amongst the vast Hindi-speaking market, which also follows combat sports keenly.
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-targets-hsm-with-launchof-hindi-feed-for-tna-150602
