With the National Basketball Association (NBA) telecast rights for the season in its kitty; Sony Six is taking a distinctive approach towards the sports property.
While traditionally broadcasters chase brands to rake in ad sales revenue from its big-ticket sports franchises, Sony Six is looking at pulling in viewers for the game, which is telecast early morning on the channel.
The channel is all set to premiere the NBA Finals featuring the Eastern Conference champion Cleveland Cavaliers and the Western Conference champion Golden State Warriors. The NBA Finals is the championship series of the 2014–15 season of the NBA and the conclusion of the season's playoffs.
Speaking on the channel’s strategy to grow ‘breakfast viewership’ for the game in India, Sony Six and Sony Kix EVP and business head Prasana Krishnan tells Indiantelevision.com, “We are in the developing process now and the prime goal is not to get brands and sell inventory at this stage. Currently, we are concentrating on developing a substantial following for the sport, which will help us in the long run. We are looking at a long-term deal with NBA India and the key is viewership now. I believe it’s better not to sell instead of selling at a low rate.And that’s the reason why we never went aggressively to sell. That is not our priority at this stage.”
Speaking about the final, Krishnan says, “Overall it has been a great season for NBA fans as uncertainties orchestrated the season. Ecstasy, agony, passion… everything was there in the series so far and if the final goes to the 7th game it will be a perfect ending for us as a broadcaster because viewers will have a worthy treat.”
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-looks-to-chase-viewership-and-not-brands-for-nba-150604
While traditionally broadcasters chase brands to rake in ad sales revenue from its big-ticket sports franchises, Sony Six is looking at pulling in viewers for the game, which is telecast early morning on the channel.
The channel is all set to premiere the NBA Finals featuring the Eastern Conference champion Cleveland Cavaliers and the Western Conference champion Golden State Warriors. The NBA Finals is the championship series of the 2014–15 season of the NBA and the conclusion of the season's playoffs.
Speaking on the channel’s strategy to grow ‘breakfast viewership’ for the game in India, Sony Six and Sony Kix EVP and business head Prasana Krishnan tells Indiantelevision.com, “We are in the developing process now and the prime goal is not to get brands and sell inventory at this stage. Currently, we are concentrating on developing a substantial following for the sport, which will help us in the long run. We are looking at a long-term deal with NBA India and the key is viewership now. I believe it’s better not to sell instead of selling at a low rate.And that’s the reason why we never went aggressively to sell. That is not our priority at this stage.”
Speaking about the final, Krishnan says, “Overall it has been a great season for NBA fans as uncertainties orchestrated the season. Ecstasy, agony, passion… everything was there in the series so far and if the final goes to the 7th game it will be a perfect ending for us as a broadcaster because viewers will have a worthy treat.”
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-looks-to-chase-viewership-and-not-brands-for-nba-150604
