Breaking Sony grabs another Star property; bags Olympics rights for mere $12 million

I wonder why no Indian Sports channel is trying to get the rights for International Snooker
 
Black Panther said:
I don’t know why people don’t like Star Sports these days bt I’m one of them
Btw great for Sony, next Olympics are going to be huge for India and will attract huge viewership.
Click to expand...
But I like star sports.Their execution is good.
 
Officially announced today.

In addition to the coverage on Sony’s digital platform, SonyLIV, the Olympic Channel and other IOC digital platforms will feature highlights and replays of key events to supplement SPN’s coverage of the Olympic Games Tokyo 2020 across India and the Subcontinent. This follows the successful broadcast of the Olympic Winter Games PyeongChang 2018 on the Olympic Channel and other IOC digital platforms.

In addition, the IOC and SPN will collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.
Click to expand...

Sony Pictures Networks India and Olympic Channel to Broadcast Olympic Games Tokyo 2020 - Olympic News
 

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