MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its campaign for the flagship tournament. It’s indeed a daring attempt to launch a cricket oriented campaign when every cricket fan in India is either speaking about World Cup or Mauka.
India ka Tyohaar, which implies to festival of India, is Sony’s campaign for IPL 2015. The campaign reverberates around the concept of how IPL is a festival of unity. DDB Mudra orchestrated the campaign and a series of videos were released on both television and social media platforms. It must be noted that last year the campaign was conducted by Havas Media and was called Come on bulava aaya hai.
Among the videos launched so far, Firework has garnered maximum views in YouTube. The humorous video starts with a look alike of Shah Rukh Khan asking price of a cracker and he sees Salman Khan’s look alike and goes and hugs him. Basically IPL is portrayed as festival of unity, which successfully merges many distances and dilutes animosity.
In a span of six days the video managed 60,922 views, which is commendable compared to their last year's videos on YouTube.
[http://www]
The video is likely to get more popularity as the tournament comes closer. The parody was trending on social media for a brief time after its release.
Read more at :
http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/sony-goes-full-throttle-with-new-ipl-campaign-for-2015-150303
India ka Tyohaar, which implies to festival of India, is Sony’s campaign for IPL 2015. The campaign reverberates around the concept of how IPL is a festival of unity. DDB Mudra orchestrated the campaign and a series of videos were released on both television and social media platforms. It must be noted that last year the campaign was conducted by Havas Media and was called Come on bulava aaya hai.
Among the videos launched so far, Firework has garnered maximum views in YouTube. The humorous video starts with a look alike of Shah Rukh Khan asking price of a cracker and he sees Salman Khan’s look alike and goes and hugs him. Basically IPL is portrayed as festival of unity, which successfully merges many distances and dilutes animosity.
In a span of six days the video managed 60,922 views, which is commendable compared to their last year's videos on YouTube.
[http://www]
The video is likely to get more popularity as the tournament comes closer. The parody was trending on social media for a brief time after its release.
Read more at :
http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/sony-goes-full-throttle-with-new-ipl-campaign-for-2015-150303
