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Bharti Airtel will unveil a new data network advertising campaign on Saturday with the broad message that a smartphone is only as smart as the network powering it.
The campaign "stands out in its fresh brand tonality as it builds on the unfettered mind and fearless imagination of a child to communicate why it is Airtel's network that really makes a smartphone smart," Mathrani said. He said the commercial about operating the fastest network would continue separately and the new campaign would be pitched as the primary one.
advertising: 'Smartphone is as smart as the network powering it' to be Airtel's new ad campaign, Telecom News, ET Telecom
The campaign "stands out in its fresh brand tonality as it builds on the unfettered mind and fearless imagination of a child to communicate why it is Airtel's network that really makes a smartphone smart," Mathrani said. He said the commercial about operating the fastest network would continue separately and the new campaign would be pitched as the primary one.
advertising: 'Smartphone is as smart as the network powering it' to be Airtel's new ad campaign, Telecom News, ET Telecom