'Smartphone is as smart as the network powering it' to be Airtel's new ad campaign

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Bharti Airtel will unveil a new data network advertising campaign on Saturday with the broad message that a smartphone is only as smart as the network powering it.

The campaign "stands out in its fresh brand tonality as it builds on the unfettered mind and fearless imagination of a child to communicate why it is Airtel's network that really makes a smartphone smart," Mathrani said. He said the commercial about operating the fastest network would continue separately and the new campaign would be pitched as the primary one.

advertising: 'Smartphone is as smart as the network powering it' to be Airtel's new ad campaign, Telecom News, ET Telecom
 
I have seen this ad on tv...in which some childrens are acting...and it shows MY airrel app has payment bank,anti virus etc....
 
I love the kids in the ad instead of content of the ad :):luv:tup
..
 
Gobinaath said:
I love the kids in the ad instead of content of the ad :):luv:tup
..

Yep...they have made the ad attractive by using kids...
 
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