MUMBAI: Continuing the process of building a strong portfolio, Multi Screen Media’s (MSM) sports and entertainment channel Sony Six has acquired the rights of yet another event of international magnitude - the Yonex Sunrise Badminton Open.
The second super series of 2015, the Indian open is one of the flagship badminton tournaments with a prize money of $250,000. Renowned shuttlers will fight their way in Siri Fort Sports Complex, New Delhi to win the title.
India’s contingent is led by top seed and World number 2 Saina Nehwal. It is for the first time in the last four years that a non Chinese woman player sits in the pole position before the start of the tournament. The other X-factor in the tournament is Olympic Gold medalist and five time World Champion Chinese superstar Lin Dan, who will fight hard against Danish top seed Jan O Jorgensen and India's second seed Kidambi Srikanth to win the tournament and earn a Rio Olympic berth.
http://www.indiantelevision.com/television/tv-channels/sports/smart-monetization-can-generate-good-revenue-from-badminton-prasana-krishnan-150324
The second super series of 2015, the Indian open is one of the flagship badminton tournaments with a prize money of $250,000. Renowned shuttlers will fight their way in Siri Fort Sports Complex, New Delhi to win the title.
India’s contingent is led by top seed and World number 2 Saina Nehwal. It is for the first time in the last four years that a non Chinese woman player sits in the pole position before the start of the tournament. The other X-factor in the tournament is Olympic Gold medalist and five time World Champion Chinese superstar Lin Dan, who will fight hard against Danish top seed Jan O Jorgensen and India's second seed Kidambi Srikanth to win the tournament and earn a Rio Olympic berth.
http://www.indiantelevision.com/television/tv-channels/sports/smart-monetization-can-generate-good-revenue-from-badminton-prasana-krishnan-150324
