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SingTel bags 2014 FIFA World Cup rights
MUMBAI: Singapore Telecommunications (SingTel) has inked a deal to bring the 2014 FIFA World Cup Brazil to all television and mobile screens in Singapore. Customers who sign up for or extend their Gold Pack or mio Stadium+ contracts (on both pay TV platforms) for 24 months will enjoy the matches for free.
To ensure that fans catch all of the action, mobile will be a key part of the new integrated World Cup experience. All 64 matches will be available ‘live’ and on demand on tablets and smartphones through the award-winning app, mio TV GO.
It will also feature multi-camera views in a World Cup first for Singapore. SingTel mio TV is finalising a deal to share the World Cup with everyone through free-to-air coverage for key matches. These matches will also be accessible for free on mobile devices for the first time. SingTel country chief officer Allen Lew said, “The World Cup is the pinnacle of sports programming, and captures the hearts and minds of viewers across the globe.
With the tournament still three months away, we are delighted to be able to give Singapore the certainty of being able to watch every match. Our complete coverage of the 2014 FIFA World Cup Brazil will bring fans unparalleled on-demand and interactive access, and will showcase the future of television, tablets and smartphones.
” SingTel mio TV currently delivers unrivalled football coverage to Singapore fans, including major competitions such as the Barclays Premier League, UEFA Champions League, Europa League, Serie A, FA Cup, Ligue 1 and the Capital One Cup.
