Say Ello to the new Facebook

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Thakur

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For the last 24 hours, I've been watching my Twitter feed tick by with mentions of Ello, a new social network that is some amalgam of
Twitter, Facebook and Medium, the online publishing start-up, rolled into one.

The main attraction, according to the company, is that unlike Facebook or Twitter, Ello will remain ad-free, ad infinitum. And
right now, the debate in Silicon Valley circles — Wired, The Wall Street Journal, Recode — is
whether that claim is unrealistic.

Here's another question: Why all the fuss?

Here's one guess: Never underestimate the power of the velvet rope.

Let's tease that out a bit. Startups introduce new products nearly every day, and many are indistinguishable from the last.

Ello, while a new kid on the block, is hardly different than dozens of failed past social ventures; Ello's
manifesto feels like a carbon copy of the mission statement from App.net, a failed social start-up.

http://m.timesofindia.com/tech/tech-news/Say-Ello-to-the-new-Facebook/articleshow/43875286.cms
 
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