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MUMBAI: Saregama India has taken a 10 per cent stake in Timbre Media, a company floated by ex-Worldspace Radio employees.
Saregama has also partnered with Timbre Media to launch a variety of genre-based radio channels in the radio market.
The new radio channels will leverage Saregama's library as well as other labels. The content will range from old Hindi music, Hindustani classical, Carnatic classical, new Hindi music and ghazals.
The companies will also leverage the distribution network of Saregama and Timbre Media-developed channels to target the digital domains of mobile, Internet and DTH services.
http://www.radioandmusic.com/content/editorial/news/saregama-picks-10-timbre-media-partnership-launch-genre-based-radio-channels
Saregama has also partnered with Timbre Media to launch a variety of genre-based radio channels in the radio market.
The new radio channels will leverage Saregama's library as well as other labels. The content will range from old Hindi music, Hindustani classical, Carnatic classical, new Hindi music and ghazals.
The companies will also leverage the distribution network of Saregama and Timbre Media-developed channels to target the digital domains of mobile, Internet and DTH services.
http://www.radioandmusic.com/content/editorial/news/saregama-picks-10-timbre-media-partnership-launch-genre-based-radio-channels
