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Samsung launches free 3D VOD service in India

Napster

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Samsung Electronics has launched its 3D Video-On-Demand (VOD) service for owners of Samsung Smart TVs.

Existing and new owners of Samsung Smart TVs will be able to access the 3D VOD content at no additional cost by downloading the 'Explore 3D' application available on Samsung Apps. A total of more than 30 3D clips have been made available.

As a start, the 3D content will include movie trailers, music videos, children's classics, as well as lifestyle videos and documentaries. As part of Samsung's collaboration with Dreamworks, the service will feature exclusive 3D movie trailers from How to train your dragon, Shrek4, Megamind and Kung Fu Panda 2 as well as music videos from pop bands -- Girls Generation, Super Junior and BoA.


In addition, shorts from children's classics such as Pinocchio, Aladdin and the Magic Lamp; lifestyle videos such as Mercedes Benz Classic Collection; and IMAX documentaries such as Grand Canyon Adventure, will also be made available through the service.

Samsung expects to increase the 3D VOD content to 100 by the end of 2011.

Samsung India VP-AV business Raj Kumar Rishi said, "Samsung has explored a number ways to allow consumers to enjoy 3D content at the touch of a button. This is why we have launched the 3D VOD service. In order to better meet the needs of our discerning consumers, we will continue to expand content provided through 3D VOD service. This serves to reinforce our commitment to our consumers, and by raising the bar, strengthens our global leadership in TV technology and competitiveness."

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