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- 6 May 2012
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Korean giant Samsung has dethroned Finnish handset maker Nokia to bag the top slot among handset makers operating in India. Nokia had occupied the number one position for over a decade.
These findings form part of the 18th Annual Survey “V&D100” which covered over 30 mobile handset companies doing business in India across categories like feature phones, multimedia phones, enterprise phones and Smartphones. Both multi-national and Indian mobile phone firms were surveyed for this report.
The survey found that the Indian mobile handset market posted revenues of Rs 35,946 crore in FY 13 compared to Rs 31,330 crore in FY12 showing a growth of 14.7 percent. This was mainly due to the increasing uptake in smartphones by the Indian consumers. The dethroning of Nokia was the biggest surprise of the year.
A statement unveiling the findings of the survey said Samsung’s rise in the Indian market is attributed to its product portfolio that was able to cater to customers of all budget categories. Samsung handset prices range from Rs 1,500 to Rs 50,000. Samsung mobile handsets come in varied screen sizes. These two factors helped the company in grabbing customer’s attention, besides the product quality and new features.
Samsung ended the year with revenues of Rs 11,328 crore compared to Rs 7,891 crore in FY12 showing a growth of 43.6 percent. The company also became the market leader with 31.5 percent market share.
The former king of Indian mobile phone market Nokia dropped a rank to be placed at No 2 in the Voice&Data survey with 27.2 percent market share with a significant 18 percent drop in revenue.
In the 12 months ending March 2013, Nokia revenues from Indian operations were placed at Rs 9,780 crore compared to Rs 11,925 crore in FY12.
Read More: Samsung pushes out Nokia from top spot in India mobile market - Firstpost