Samsung announces India’s first Mango phone

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4 Oct 2011
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Samsung reiterated its commitment to the multi-platform strategy in the mobile phone market by announcing three phones powered by Android, Windows Phone and Bada operating software.

"We are very proud and delighted to announce Omnia W - India's first smartphone based on the Windows 7.5 platform. The launch of Wave III that uses Bada 2.0 platform along with Galaxy Y, our Android based entry-level smartphone, only adds to the excitement," said Ranjit Yadav, country head (mobile & IT) at Samsung India.

"Mobile consumers today are looking for high-performance devices that are easy and intuitive to use, look great, and enable them to create and share rich multimedia content with ease. Our smartphones deliver on all these counts and by launching three smartphones across three different platforms and price points, we are giving consumers more choice," added Yadav.

Powered by Mango

Omnia W, sporting a contemporary design with a metallic finish, comes with a 3.7-inch SuperAMOLED display. It has a 5MP camera and a 1.4GHz processor. Omnia W is priced at Rs 19,990. The phone is expected to be available in the first week of November.

Microsoft claims the latest version of Windows Phone 7 - Mango - has been developed to provide an easy and socially-connected smartphone experience. It sports a new browser based on Internet Explorer and has tight Twitter, Facebook and Bing integration.

Samsung claims it has enhanced Windows Phone experience by including inclusion of a set of Samsung-exclusive productivity apps like AllShare, which provides seamless content transfer between the smartphone and other DLNA-enabled devices such as HDTVs and digital cameras.

The Bada phone

Wave III is Samsung's flagship smartphone utilizing the Korean company's Bada operating software. It has a 4-inch SuperAMOLED display, a 1.4GHz processor, a 5MP camera and a 9.9mm brushed-metal case.

Samsung claims Bada 2.0 platform brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, and voice recognition. It enables smartphone users to experience advanced services such as photo and file sharing without Internet networking. The phone comes with ChatON, Samsung's proprietary mobile communication service that works across all major mobile devices. Wave III is priced at Rs 19,600. Samsung said that the phone will reach market before the end of this month.

Entry-level Android phone

Powered by the Android 2.3 Gingerbread operating systems, the compact Galaxy Y is aimed at younger consumers. The phone has an 832MHz processor, a three-inch TFT touchscreen, a two mega-pixel camera and a user interface customized with Samsung's TouchWiz. Galaxy Y is priced at Rs 7,830 and it will be available in shops this week.

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