Reliance Broadcast to grow annually at 30%


2 May 2011
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Reliance Broadcast Network Ltd. (RBNL), part of the Anil Dhirubhai Ambani Group, aims to grow its revenue at an annual rate of 30 per cent over the next five years.

RBNL had posted a revenue of Rs 2.51 billion in FY'11, up 36 per cent from the year-ago period.

The radio business is expected to account for 40 per cent of the company's total revenue over the next five years, down from 70 per cent. Television will make up 40 per cent of the company's revenue, while the other 20 per cent will come from other divisions.

Said RBNL CEO Tarun Katial, "We are looking at a growth rate of over 30 per cent year-on-year, driven by television and radio. Digitisation, the ability to cater to audiences and Phase III in FM radio will be the growth drivers."

RBNL is considering taking the 'Magic' brand global. Imagine Showbiz, which RBNL bought out from Cinestar Advertising, will be relaunched and rebranded in partnership with media conglomerate RTL in six to eight weeks.

Asked about the possibility of joining a distribution bouquet, Katial said that this would not happen for 12-18 months. "We will take a decision then. We are waiting for the channels to become established."

Big CBS will be launching an HD channel and is in discussions with DTH operators for its distribution. "If you look at it from the point of view of a pyramid, at the top end you look at a high definition channel, which is called Big CBS HD. At the next rung, you have the Big CBS channels that are present in digital and analogue and are demographically segmented," said Katial.

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