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Radio One re-structures senior team. Rajeev Bhandari elevated to COO

Bapun Raz

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Mumbai ,18th April 2011-: Radio One, India’s only MUSIC station with ‘Maximum Music Maximum Choice’, has announced the elevation of its key team members starting with Rajeev Bhandari who is now COO. He moves up from National Sales head. He will now be the business head of the Radio play and will continue to report into the Managing Director. Rajeev Bhandari has handed over his station responsibilities of Delhi to Rajesh Ranjan who is now elevated to Station Director Delhi and Eathesham Azam who becomes Station Director Kolkata.

‘We have outgrown the market in growth and our operating profits are stronger than ever before. We have also monetized innovation and developed stronger value. We have had the highest growth rate in listenership in IRS. This has given our team more confidence to take on elevated roles and responsibilities. We have elevated crucial team members who are doing to take our company to the next level, said Vineet Singh Hukmani, Managing Director, Radio One.

To re-align sales at the national level for exponential growth the company has elevated Arun Sequeira as National head Retail Sales and Saurabh Sehgal as National head corporate sales. ‘Both these gentlemen are experts in their chosen areas and will now lead the sales charge in a focused and innovative manner across our 7 city sales teams, said Vineet.

The other senior elevations are Shyju Varkey who is promoted to Vice President Marketing. He continues to look after his station head Bangalore role along with his National Marketing head role. ‘Shyju has bought in a lot of disruptive but research based thinking, used our brand ambassadors Shankar Ehsaan Loy very well and brought alive our ‘music focus’ both in media and on ground. He and his team have excelled in building some great music and cricket properties for us’ said Vineet.

The company had recently de-centralized its city based operations paving the way for better performance at the city level. Sabina Sanghvi station director Pune, has been given additional responsibility to develop the education sector. Station heads across the 7 cities have been promoted to Station directors as they have met challenges and the station’s financial performance has improved.

The company conducts an annual employee satisfaction survey ESAT and has continuously recorded over 90 percent satisfaction levels in its employees. The attrition levels recorded have been lower than 4%. ‘There is nothing more satisfying than seeing our existing people grow into newer and larger responsibilities and together we will take the company to the next level of profitability’ said Vineet.
 
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