MUMBAI: Pro Kabaddi, which was flagged off on 30 January, has recorded a surge in its viewership with the opening week garnering 36 per cent higher viewership in urban India than the opening week in the previous season, claims the broadcaster.
While the all-India urban viewership increased by 36 per cent to 74 TVMs in Season 3 from 54.5 TVMs in Season 2, rural India also joined the bandwagon, delivering a staggering 135 TVMs (BARC CS4+ Rural) for its first week in Season 3.
The property also saw good consumption on Hotstar, the digital platform of Star India, where it witnessed 33 per cent growth in total minutes viewed over the first 11 days of Pro Kabaddi Season 3. Opening day engagement for the third season was twice that of the second season.
The broadcaster also has claimed that the league has gained immense momentum on social media, with Twitter announcing that the event hashtag #LePanga saw a 254 per cent growth over the last season.
Star India CEO Uday Shankar said, “No other sport has grown so fast and gained such wide and deep following with fans across urban and rural India, across audience segments—men, women and kids and across screens (television and digital). The sport has truly become a unifier in its appeal, second only to cricket. This brings us a great sense of pride and is a reflection of our commitment to promote a multi-sports culture in India.”
International Kabaddi Federation president Janardan Singh Gehlot said, “The triumph of Pro Kabaddi League in its successive seasons is proof of the tremendous partnership between Amateur Kabaddi Federation of India, the broadcaster Star and the league organiser Mashal Sports. Kabaddi is set to become India’s iconic sport under our partnership. I would also like to congratulate all the eight PKL teams in this achievement.”
Khel Kabaddi
While the all-India urban viewership increased by 36 per cent to 74 TVMs in Season 3 from 54.5 TVMs in Season 2, rural India also joined the bandwagon, delivering a staggering 135 TVMs (BARC CS4+ Rural) for its first week in Season 3.
The property also saw good consumption on Hotstar, the digital platform of Star India, where it witnessed 33 per cent growth in total minutes viewed over the first 11 days of Pro Kabaddi Season 3. Opening day engagement for the third season was twice that of the second season.
The broadcaster also has claimed that the league has gained immense momentum on social media, with Twitter announcing that the event hashtag #LePanga saw a 254 per cent growth over the last season.
Star India CEO Uday Shankar said, “No other sport has grown so fast and gained such wide and deep following with fans across urban and rural India, across audience segments—men, women and kids and across screens (television and digital). The sport has truly become a unifier in its appeal, second only to cricket. This brings us a great sense of pride and is a reflection of our commitment to promote a multi-sports culture in India.”
International Kabaddi Federation president Janardan Singh Gehlot said, “The triumph of Pro Kabaddi League in its successive seasons is proof of the tremendous partnership between Amateur Kabaddi Federation of India, the broadcaster Star and the league organiser Mashal Sports. Kabaddi is set to become India’s iconic sport under our partnership. I would also like to congratulate all the eight PKL teams in this achievement.”
Khel Kabaddi
