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Political advertising fattens FM radio’s revenue
MUMBAI: FM radio broadcasters have reported a strong revenue growth this quarter, outperforming other media vehicles such as print and television.
Five listed FM radio players – Radio Mirchi, Big FM, Fever FM, Radio One and Oye FM – have got a combined revenue of Rs. 197.8 crore (Rs 1.98 billion) in the fiscal third-quarter. This is 14.24 per cent higher than the year earlier and comes amid a tough and uncertain economic environment.
The revenue list looks impressive. Entertainment Network India Ltd (ENIL), which operates the FM radio business under Radio Mirchi brand, reports its highest fiscal third-quarter revenue ever, up 12.7 per cent from year-ago to Rs. 98.5 crore (Rs 985 million).
Reliance Broadcast Network’s Big FM grows 10.2 per cent to a revenue of Rs. 53.02 crore. HT Media’s Fever FM expands 25 per cent to a revenue of Rs. 26.7 crore.
BBC and Next MediaWorks’ Radio One gets an increase of 10.3 per cent in revenues to Rs. 15.22 crore, while TV Today’s Oye FM climbs 77 per cent from Rs. 2.47 crore to Rs. 4.37 crore.
Read Full Here
MUMBAI: FM radio broadcasters have reported a strong revenue growth this quarter, outperforming other media vehicles such as print and television.
Five listed FM radio players – Radio Mirchi, Big FM, Fever FM, Radio One and Oye FM – have got a combined revenue of Rs. 197.8 crore (Rs 1.98 billion) in the fiscal third-quarter. This is 14.24 per cent higher than the year earlier and comes amid a tough and uncertain economic environment.
The revenue list looks impressive. Entertainment Network India Ltd (ENIL), which operates the FM radio business under Radio Mirchi brand, reports its highest fiscal third-quarter revenue ever, up 12.7 per cent from year-ago to Rs. 98.5 crore (Rs 985 million).
Reliance Broadcast Network’s Big FM grows 10.2 per cent to a revenue of Rs. 53.02 crore. HT Media’s Fever FM expands 25 per cent to a revenue of Rs. 26.7 crore.
BBC and Next MediaWorks’ Radio One gets an increase of 10.3 per cent in revenues to Rs. 15.22 crore, while TV Today’s Oye FM climbs 77 per cent from Rs. 2.47 crore to Rs. 4.37 crore.
Read Full Here
