Basically super cash is a loyalty program like payback points is used by banks like ICICI or various airlines have frequent flyer miles, these are aimed at ensuring that customers kep regularly transacting with the company. Even PayTm has now launched loyalty points system and will move away from direct cashback to providing loyalty points. Only issue with super cash is that MobiKwik keeps changing the rules for earning and utilising the supercash very frequently, but if you keep track of these changes and use it smartly adapting your usage pattern then you can actually benefit quite a bit. I have since May 2017 utilised more than 2500 supercash and still have more than 1500 balance.