DDB Mudra North and Patanjali Ayurveda launch a fun themed, jingle based TVC led advertising campaign to promote Patanjali Ayurveda’s full of healthy goodness Atta noodles.
With the launch of healthy Atta noodles, Patanjali wants to highlight the benefits of Atta Noodles with tasty masala (natural) and trust of Patanjali Ayurvedic legacy. This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives.
Exploring this unique proposition, DDB Mudra North crafted a catchy jingle based ad campaign showcasing the Atta noodles being enjoyed by the entire family, cutting across all age groups and preferences. The catchy jingle ‘Iss noodle mein kya hai?’ brings out the healthy attributes of the product. The ad closes with the punchline ‘Jhatpat Banao, Befikar Khao’ and with the promise of ‘Prakriti ka Aashirwad’ (Goodness of Nature)
The pan-India campaign is led by television followed by radio. The main executional aim of the ad campaign was to capture a musical montage of kids, families, health conscious people enjoying Patanjali Atta Noodles without any worries, eating together and enjoying quality family time.
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Patanjali Ayurveda launches Patanjali Atta Noodles with campaign crafted by DDB Mudra North
With the launch of healthy Atta noodles, Patanjali wants to highlight the benefits of Atta Noodles with tasty masala (natural) and trust of Patanjali Ayurvedic legacy. This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives.
The pan-India campaign is led by television followed by radio. The main executional aim of the ad campaign was to capture a musical montage of kids, families, health conscious people enjoying Patanjali Atta Noodles without any worries, eating together and enjoying quality family time.
- See more at:
Patanjali Ayurveda launches Patanjali Atta Noodles with campaign crafted by DDB Mudra North
