Do you enjoy hard boiled candy and find yourself sauntering over to yourneighbourhood kirana to buy a handful each day? Then, perhaps you’re partially responsible for a trend that indicates an increase in candy popularity in India; experts suggest that the Rs.6000 crore market may grow at 1.5 times the FMCG growth rate. Evidence of this trend can be seen in the DS Group’s Pulse candy sales – they gathered Rs.1000 crore in 8 months, equallingCoke Zero’s record.
Pass Pass Pulse
It seems that Surana’s predictions about the growth rate of hard boiled candies rang true; Pulse has hit sales of Rs 1000 crore in 8 months.Commenting on the growth to the Economic Times, Surana said “We launched it at Re 1.Other companiesfollowed suit. Before that, everybodywas selling 4gm hard boiled candiesfor 50 paise.”This points to one reason for the candy’s popularity; easy availability and a convenient price; for most Rs.1 is easier to access that 50 paise. A low price also encourages some customers (like offices and banks that give away candy to their customers) to buy in bulk. The low price also ensure that the candies will be available at every store from your neighbourhood kirana to large supermarkets, expanding their reachand therefore sales. Additionally, market trends have seen that mangoflavoured candies dominate popularity, indicating why Pulse did so wel
Pass Pass Pulse
It seems that Surana’s predictions about the growth rate of hard boiled candies rang true; Pulse has hit sales of Rs 1000 crore in 8 months.Commenting on the growth to the Economic Times, Surana said “We launched it at Re 1.Other companiesfollowed suit. Before that, everybodywas selling 4gm hard boiled candiesfor 50 paise.”This points to one reason for the candy’s popularity; easy availability and a convenient price; for most Rs.1 is easier to access that 50 paise. A low price also encourages some customers (like offices and banks that give away candy to their customers) to buy in bulk. The low price also ensure that the candies will be available at every store from your neighbourhood kirana to large supermarkets, expanding their reachand therefore sales. Additionally, market trends have seen that mangoflavoured candies dominate popularity, indicating why Pulse did so wel
