dittoTV, a live television platform owned by Zee Digital Convergence Ltd, said its strategic partnerships with various telecom operators and low subscription pricing is helping it to increase its penetration and user base.
The company said it has received a phenomenal response since its launch with over six million downloads and a user base of three million.
“Our partnership with various telecos is working well for us. We get their distribution might which is helping us reach a larger audience,” Archana Anand, Business Head, dittoTV said. dittoTV is a live TV (linear on digital) platform.
dittoTV has got carrier billing deals with all major telecom operators where dittoTV is bundled with data cards or apps such as Wynk.
For retail distribution, it has undertaken strategic partnerships with ITZ Cash, Siti Cable, E Zone, among others. Archana Anand said the platform has witnessed an average watch time of 34 minutes per user.
Affordable pricing
By offering a subscription at rock bottom pricing of ₹20 a month, Zee said its live linear television with channel agnostic content from over 100 Hindi, English and regional channel across genres, is popular among digital savvy millennials.
“We had deliberately kept the price point affordable at ₹20. A lot of institutions are becoming WiFi-enabled, while data services are getting cheaper by the day. The ecosystem is slowly getting developed and we believe that in the coming months, there will be a huge uptick in the digital consumption. We see students consuming data as a core target for us,” she added.
Archana Anand said that the subscription-driven platform is seeing phenomenal growth from second rung cities as well.
She said that Hindi General Entertainment Channels emerged as the most watched genre on the platform, followed by regional channels and Hindi movie channels.
The company said its viewership also doubled with the 2016-17 UEFA Champions League on Ten 1 HD.
She said the viewership is expected to increase 7-10 times on the platform.
Zee was among the pioneers to get into the over-the-top (OTT) and video-on-demand platform.
In 2012, it had launched dittoTV. Zee has two OTT platform under its brand umbrella – dittoTv and Ozee. While dittoTV is the linear live television, OZee will continue as it OTT platform. dittoTV is a subscription-led platform where as Ozee will continue to follow a free ad-supported platform.
Asked if the company was looking at original contents, Archana Anand said that the company is closely looking at it.
The app is currently available in English and Hindi and more languages will be added, based on the usage.
She is also betting on the download feature, which allows the user to download content and watch it offline.
The company said it has received a phenomenal response since its launch with over six million downloads and a user base of three million.
“Our partnership with various telecos is working well for us. We get their distribution might which is helping us reach a larger audience,” Archana Anand, Business Head, dittoTV said. dittoTV is a live TV (linear on digital) platform.
dittoTV has got carrier billing deals with all major telecom operators where dittoTV is bundled with data cards or apps such as Wynk.
For retail distribution, it has undertaken strategic partnerships with ITZ Cash, Siti Cable, E Zone, among others. Archana Anand said the platform has witnessed an average watch time of 34 minutes per user.
Affordable pricing
By offering a subscription at rock bottom pricing of ₹20 a month, Zee said its live linear television with channel agnostic content from over 100 Hindi, English and regional channel across genres, is popular among digital savvy millennials.
“We had deliberately kept the price point affordable at ₹20. A lot of institutions are becoming WiFi-enabled, while data services are getting cheaper by the day. The ecosystem is slowly getting developed and we believe that in the coming months, there will be a huge uptick in the digital consumption. We see students consuming data as a core target for us,” she added.
Archana Anand said that the subscription-driven platform is seeing phenomenal growth from second rung cities as well.
She said that Hindi General Entertainment Channels emerged as the most watched genre on the platform, followed by regional channels and Hindi movie channels.
The company said its viewership also doubled with the 2016-17 UEFA Champions League on Ten 1 HD.
She said the viewership is expected to increase 7-10 times on the platform.
Zee was among the pioneers to get into the over-the-top (OTT) and video-on-demand platform.
In 2012, it had launched dittoTV. Zee has two OTT platform under its brand umbrella – dittoTv and Ozee. While dittoTV is the linear live television, OZee will continue as it OTT platform. dittoTV is a subscription-led platform where as Ozee will continue to follow a free ad-supported platform.
Asked if the company was looking at original contents, Archana Anand said that the company is closely looking at it.
The app is currently available in English and Hindi and more languages will be added, based on the usage.
She is also betting on the download feature, which allows the user to download content and watch it offline.
