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The PSL has signed a two-year broadcast deal worth USD 24 million with local sports channels A Sports and PTV Sports.
The deal, according to the PCB, represents a 50% increase on the last cycle. That deal was worth USD 36 million over three years, but including international rights as well. This time round, the international broadcast rights for the league were sold separately; the 50% increase represents that difference as well as a weakening rupee against the dollar.
The deal, according to the PCB, represents a 50% increase on the last cycle. That deal was worth USD 36 million over three years, but including international rights as well. This time round, the international broadcast rights for the league were sold separately; the 50% increase represents that difference as well as a weakening rupee against the dollar.
PSL signs broadcast deal with A Sports and PTV sports for USD 24 million
The two-year deal, according to the PCB, represents a 50% increase on the last cycle
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