OWC Digital plans to start external hardware assembly for Apple PCs in India

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Other World Computing (OWC Digital), a manufacturer of external hardware for Apple PCs, said that it is planning to begin assembly of its in less than 3-4 years. The company has plans to extensively invest in the India market in terms of setting up offices, mapping regional requirements and addressing local customer service.

OWC has long been recognized worldwide for creating upgrades for Apple computers and has an innovative range of products for India’s Macintosh users. It claims to have an extensive catalogue of accessories, storage, and memory upgrades for nearly every Mac made in the last decade.

“India is poised for exponential growth in the years to come and with its ambitious programs like Make in India and Digital India, we see there is a huge opportunity for us to work closely with partners here and contribute to the country’s economy and customers, by our path breaking technological upgrades and solutions. India will be the hub for us, for all Southeast Asian markets, and we see a great and sustainable business opportunity for us here in the long run,” Larry O’Connor, Founder and CEO, OWC said in a statement.

Ankoor B Sarkar, Executive Director, OWC APAC Pvt. Ltd. Said that India has a big market for upgrades and enhancement solutions. “With India soaring to new heights, I am certain that we have made the right choice by choosing India as a business destination outside U.S. market and I believe we are here at just the right time,” he said.

Sarkar said that the company’s India go-to-market strategy is very specific to working closely with the Mac communities and Mac enthusiasts across domains.

“While the majority of the Company’s business is expected to come from the Media and Entertainment industry & other regional film/digital content fraternities, the up-gradation business with regard to Memory & Storage perspectives will flourish from across segments and industries,” Sarkar added.

The company is currently focusing on building a strong channel eco-system which will ensure quality services to support logistical demands. It has channel partners like REDINGTON who are already partners to Apple products as well.

“We also have STAR CONNECT on board for our memory business,” Sarkar added.

In India, OWC will be introducing its SSD lineup for MacBook, MacBook Pro, MacBook Air, and Mac Pro.

Apple: OWC Digital plans to start external hardware assembly for Apple PCs in India - ET Telecom
 
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