HBO, FX, ShowTime and Starz are some of the best premium content creators. Each company knows their value. AT&T named their streamer HBO max, lions gate knows Starz value. Disney knows how good is FX and made their Hulu's originals go through FX, by its estimate 1/3 Rd of Hulu's originals are gonna come from FX. The team behind Showtime is now essentially running all the programming realted things in VIACOMCBS. If people want more quantity than quality I guess Netflix is premium because they dump more content with only less than 25% of them good enough to be kept on other premium providers.