With the launch, the company is looking to make a dent and gain prominent market share in the state
Having announced the launch of its brand Tata Tea Gold Mixture (TTG) in Maharashtra, Tata Tea has unveiled a new brand campaign that delves on the core attributes of the new product. With Maharashtra shaping itself up as one of the core markets for Tata Tea Gold Mixture, the campaign has been launched exclusively in Marathi so as to appeal to the sentiments of the local populace.
Just like the multifaceted modern Marathi women, every cup of Tata Tea Gold Mixture wows the consumer with lot more than what is expected out of a cup of tea. Comprising of ‘Bareek Chahaa and Zaad Patti’, Tata Tea Gold Mixture brings together strength, thickness & aroma to create a cup of tea that is beyond compare.
Throwing light on the launch of the new product and also the campaign insight, Rishi Chadha, Head Marketing, Tata Global Beverages said, “At Tata Tea, we always strive to make quality products that resonate with a diverse set of Indian consumers. Maharashtra is the second largest tea market in India and is currently fragmented and dominated by local players. We have designed this new brand that has been crafted keeping in mind local flavors and tastes of tea lovers in the state. We are confident that the blend of high quality Assam tea will deliver the ‘Ek Chai Teen Kamaal’ (one tea, three wonders) experience. The launch of the product is also accompanied by a new Marathi television commercial created especially for the local audience. As a continuation of the Jaago Re ideology, the latest Tata Tea Gold Mixture advertisement hits out at the traditional mindset, which often discourages women looking to ‘do more than what’s typically expected from them’. The new commercial mirrors the confident Maharashtrian women of today, who are ready to break the stereotype, ready to take extra responsibilities and pitch themselves equal to their male counterparts.”
- See more at:
http://www.exchange4media.mobi/story.aspx?news_id=61808
Having announced the launch of its brand Tata Tea Gold Mixture (TTG) in Maharashtra, Tata Tea has unveiled a new brand campaign that delves on the core attributes of the new product. With Maharashtra shaping itself up as one of the core markets for Tata Tea Gold Mixture, the campaign has been launched exclusively in Marathi so as to appeal to the sentiments of the local populace.
Just like the multifaceted modern Marathi women, every cup of Tata Tea Gold Mixture wows the consumer with lot more than what is expected out of a cup of tea. Comprising of ‘Bareek Chahaa and Zaad Patti’, Tata Tea Gold Mixture brings together strength, thickness & aroma to create a cup of tea that is beyond compare.
Throwing light on the launch of the new product and also the campaign insight, Rishi Chadha, Head Marketing, Tata Global Beverages said, “At Tata Tea, we always strive to make quality products that resonate with a diverse set of Indian consumers. Maharashtra is the second largest tea market in India and is currently fragmented and dominated by local players. We have designed this new brand that has been crafted keeping in mind local flavors and tastes of tea lovers in the state. We are confident that the blend of high quality Assam tea will deliver the ‘Ek Chai Teen Kamaal’ (one tea, three wonders) experience. The launch of the product is also accompanied by a new Marathi television commercial created especially for the local audience. As a continuation of the Jaago Re ideology, the latest Tata Tea Gold Mixture advertisement hits out at the traditional mindset, which often discourages women looking to ‘do more than what’s typically expected from them’. The new commercial mirrors the confident Maharashtrian women of today, who are ready to break the stereotype, ready to take extra responsibilities and pitch themselves equal to their male counterparts.”
- See more at:
http://www.exchange4media.mobi/story.aspx?news_id=61808
