- 8 Jun 2011
- Reaction score
MTS and HP India along with Intel today announced a strategic marketing agreement to launch a series of activities targeted at the Indian youth.
The initiative encourages youngsters to make use of the capabilities of HP notebooks powered by Intel processors to create, connect and share content in a youth centric way using the MTS MBlaze accelerator kit. As part of an exclusive offer, an MTS dongle (Mblaze EVDO Data Card) is now available with every new HP Pavilion laptop at a reduced market price of Rs. 699.
The MTS, HP India and Intel also join hands to launch co-branded advertising campaigns, influencer programs and consumer outreach activities. By keeping the young audience at the centre of the campaign, the initiative provides insights into how technology enables cool new experiences for the Indian youth.
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