Modern Warfare 3 Crosses $1 Billion Sales Milestone


5 Aug 2011
Reaction score
Activision Blizzard Inc. has stated that the newest iteration of the Call of Duty Series, Modern Warfare 3, has grossed $1 billion, and counting, in 16 days for the Santa Monica publisher ever since it's release on November 8.

Breaking records is nothing new to the Call of duty series. 6.5 million units of Modern Warfare 3, worth $400 million plus, were sold within the first 24 hours of the game's release. Just to put all these 'numbers' into perspective, this was the third year in a row that the Call of duty franchise had set a one-day launch record.

The fact that this game's record beat James Cameron's "Avatar" record of having made $1billion in 17 days, bodes well for the wider gaming industry in that the audience for games continues to grow and this trend doesn’t seem to be halting any time soon.

In that context, it's interesting to note what the Activision press release stated "While 2011 box office revenue is on the decline — down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing."


Bobby Kotick, CEO of Activision Blizzard was quoted in the press release as saying, "Engagement of our Call of Duty audience continues to rise around the world. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.

On an ironic note, while it has been a monumental sales success, and a game which critics liked, MW3, to put it rather mildly, was not that well received by a number of gamers themselves. As this article shows, players have complained that "It's a tedious clone of its predecessors with a short, poorly written campaign and forklifted over multiplayer"

Eric Hirshberg, CEO of Activision Publishing, was quoted in the press release as saying, "Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty. And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."


Does the record breaking feat achieved by MW3 provide a glimpse of the future where people will value an interactive experience, such as in games, over passive forms of experience found in movies? While one might not be able to give a definite prediction at the current point of time, it does look like gaming will only continue gaining even more of a mass-appeal in the months and years to come.

source : pc world
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock