Mobikwik launches mobile app in five regional languages

rahul1117kumar

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Mobile wallet company Mobikwik has released five language versions of its mobile app to make it accessible to a greater number of consumers. The app will now be available in Bengali, Oriya, Punjabi, Tamil and Telegu, in addition to English, Hindi and Gujarati, thus taking it to eight languages. The new language versions will be based on the app’s lighter variant MobiKwik LITE .

Upasana Taku , co-founder, Mobikwik said, "Indians prefer conversing in their native languages than English. Following this insight, we have launched further regional versions of our app today in Bengali, Oriya, Punjabi, Tamil and Telugu. We are certain that this move will further promote the adoption of digital wallet payments in rural India."

MobiKwik powers digital wallet payments for major retailers such as Amul, Big Bazaar, Croma, Pantaloons and others. The company also offers payments at pan India toll plazas, IRCTC, major gas companies and petrol pumps across India. Regional language users are expected to dominate the future growth of internet user base in India.

Being a 1 mb app that works smoothly on
EDGE connections, MobiKwik ‘LITE’ is addressing the underserved smartphone users in India, who face challenges of slow data connectivity and thus are unable to access digital payments easily. Users can download this app with just one missed call and sign up with their mobile number only, no email id required.

MobiKwik has also received the Bharat Bill Payment License, with which the company will be powering payments for all utility and convenience bills across India.

mobikwik launches mobile app in five regional languages, Telecom News, ET Telecom
 
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