Microsoft Dynamics Signs 2000 Customers In India


5 Aug 2011
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Microsoft Dynamics has signed on 2,000 customers across the SMB and the enterprise segments for its ERP and CRM solutions.

Launched in India, about five years back, Dynamics promised customers enhanced business operations, lower TCO, easy to use interface and quick implementation time. Microsoft also offers a competitively priced ERP for growing businesses which is available at less than Rs three lakh and can be deployed in two weeks.

According to Subhomoy Sengupta, Group Director, Microsoft Business Solutions, “This achievement is a result of our ability to offer a line of simple and easy-to-use Microsoft Dynamics range of solutions that shows clear business ROI and integrates easily with existing technologies that customers are familiar with or already have installed. It enables customer to make more informed decisions, adapt to new opportunities and has the ability to scale as their business grows.”

Some of the customers using Microsoft Dynamics solutions include Kamla Dials & Ethos Quantum Solutions, Dhanuka Agritech, Bharat Group, Jaipur Carpets, Wire and Fabric, Dr.Lal PathLabs, Sharda Motor Industries, Jay Chemicals, Rohit Surfactants, Harrison Malayalam, Priyom Condiments, Securipax Packaging, Perfect Pac, Devyani Group, Thakar Chemicals, Tyroo Media and Mangalam Electronics, Almondz Securities, Aegon Religare, Reva Proteins.

“By using Microsoft Dynamics CRM solution, all leads are assigned automatically, and each lead is attended based on the assignment matrix. Agents get the assignment alerts along with client information. With faster, automated processes on systems, employees can spend more time building customer loyalty. Productivity has also improved,” said Srinivasan Iyengar, COO, Aegon Religare Life Insurance.

V. K. Bansal, Chief Financial Officer, Dhanuka Agritech, a Microsoft customer, added that the deployment at Dhanuka helped the company to monitor, track and report inventory and receivables in real time. “The solution helps in decreasing the costs from various fronts,” he remarked.

Sengupta said that customer insight led innovation is offering both: customers and partners rich dividends. “Customers across far flung areas prefer to use Microsoft solutions, and offer business opportunity to a strong partner network, an invaluable component of Microsoft’s go-to- market strategy.”

source : crn
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