NEW DELHI: The rising demand
for affordable smartphones in the
major emerging markets of India
and China has helped local mobile
manufacturers surpass shipments
by established global brands like Samsung and Apple in April-June
quarter this year, research firm
IDC says. According to IDC data in the Asia/
Pacific excluding Japan region,
homegrown vendors shipped 46
million units, while Samsung and apple combined shipped 35 million units in
second quarter this year. Other global brands like HTC, BlackBerry, Nokia,
Sony, LG and Motorala shipped a combined 10
million units, whereas, the internal vendors from
China like Huawei, ZTE and Lenovo shipped a total
of 27 million units in April-June 2013. IDC identified Micromax, Karbonn, Lava, Maxx and
Intex as the rising players in the emerging
smartphone market in India and brands like
Coolpad, K-Touch, Xiaomi, Gionee and Oppo in
China. The research firm said local brands in the world's
two most populous country, part of Asia/Pacific
(excluding Japan) region (APEJ), have
aggressively scaled up their operations and are
competitive on both price and hardware
specifications. "Aside from the top-tier international brands or
Chinese brands that also ship globally like Huawei
and ZTE, there is also a rising segment of
homegrown brands, which as a group have
been steadily rising in shipments and
prominence," IDC said in its latest report on mobile shipments. These homegrown players comprised 38% of
second quarter 2013 volumes, up from 20% in
the same quarter of 2012 and 7% in 2011 second
quarter, it added. Asia/Pacific region saw mobile shipments of 119
million units in April-June 2013, up 10% quarter-
on-quarter and a huge jump of 75% from Q2
2012, IDC said. "In emerging markets like China and India, IDC
has seen many local competitors spring up, but
only in the last few quarters have we seen them
aggressively scale up, competitive on both price
and hardware specs like bigger screens. "We are now hitting a place where there are
smartphones for every price point, where the
masses will benefit from the slew of players
bringing in more options," the firm said. This is the first quarter that IDC saw both the
under $50 segment of smartphones gain some
traction in China. While, the 4-inch plus screen
size segment drove most shipments, the 5-6-inch
segment saw its first gain in both China and
India, it added. source Micromax, Karbonn beat Samsung, Apple in India: IDC - TOI Mobile | The Times of India Mobile Site
for affordable smartphones in the
major emerging markets of India
and China has helped local mobile
manufacturers surpass shipments
by established global brands like Samsung and Apple in April-June
quarter this year, research firm
IDC says. According to IDC data in the Asia/
Pacific excluding Japan region,
homegrown vendors shipped 46
million units, while Samsung and apple combined shipped 35 million units in
second quarter this year. Other global brands like HTC, BlackBerry, Nokia,
Sony, LG and Motorala shipped a combined 10
million units, whereas, the internal vendors from
China like Huawei, ZTE and Lenovo shipped a total
of 27 million units in April-June 2013. IDC identified Micromax, Karbonn, Lava, Maxx and
Intex as the rising players in the emerging
smartphone market in India and brands like
Coolpad, K-Touch, Xiaomi, Gionee and Oppo in
China. The research firm said local brands in the world's
two most populous country, part of Asia/Pacific
(excluding Japan) region (APEJ), have
aggressively scaled up their operations and are
competitive on both price and hardware
specifications. "Aside from the top-tier international brands or
Chinese brands that also ship globally like Huawei
and ZTE, there is also a rising segment of
homegrown brands, which as a group have
been steadily rising in shipments and
prominence," IDC said in its latest report on mobile shipments. These homegrown players comprised 38% of
second quarter 2013 volumes, up from 20% in
the same quarter of 2012 and 7% in 2011 second
quarter, it added. Asia/Pacific region saw mobile shipments of 119
million units in April-June 2013, up 10% quarter-
on-quarter and a huge jump of 75% from Q2
2012, IDC said. "In emerging markets like China and India, IDC
has seen many local competitors spring up, but
only in the last few quarters have we seen them
aggressively scale up, competitive on both price
and hardware specs like bigger screens. "We are now hitting a place where there are
smartphones for every price point, where the
masses will benefit from the slew of players
bringing in more options," the firm said. This is the first quarter that IDC saw both the
under $50 segment of smartphones gain some
traction in China. While, the 4-inch plus screen
size segment drove most shipments, the 5-6-inch
segment saw its first gain in both China and
India, it added. source Micromax, Karbonn beat Samsung, Apple in India: IDC - TOI Mobile | The Times of India Mobile Site
