Over-the-top (OTT) messaging
applications might be cannibalizing SMS traffic but they are fuelling data growth which is creating a new revenue source
for telecom companies, says Hike
messenger founder and CEO Kavin
Bharti Mittal.
“I think we are in this middle phase
where OTT messaging might be
cannibalizing SMS traffic… but because of services like us, Whatsapp and Facebook, people are buying data packs and the real growth is almost like monstrous,” he told PTI. Over-the-top (OTT) content refers to delivery of
audio, video, and other media over the Internet without a multiple- system operator being involved in the control
or distribution of the content.
Kavin, son of Bharti group chairman Sunil Mittal said, because of a disruptive business model of OTT players, people are consuming their services which is also enabling a very large new entry revenue source for telecom operators.
“If there are no OTT players, why would people buy data,” he said. Differing with OTT players like
Skype, Hike and Whatsapp, which feel market should shape the evolving ecosystem, telecom operators had sought sectoral regulator Trai’s intervention for a better level-playing field with Internet
read more at : http://m.tech.firstpost.com/news-analysis/messaging-apps-ott-services-fuelling-data-growth-in-india-says-hike-ceo-235155.html
applications might be cannibalizing SMS traffic but they are fuelling data growth which is creating a new revenue source
for telecom companies, says Hike
messenger founder and CEO Kavin
Bharti Mittal.
“I think we are in this middle phase
where OTT messaging might be
cannibalizing SMS traffic… but because of services like us, Whatsapp and Facebook, people are buying data packs and the real growth is almost like monstrous,” he told PTI. Over-the-top (OTT) content refers to delivery of
audio, video, and other media over the Internet without a multiple- system operator being involved in the control
or distribution of the content.
Kavin, son of Bharti group chairman Sunil Mittal said, because of a disruptive business model of OTT players, people are consuming their services which is also enabling a very large new entry revenue source for telecom operators.
“If there are no OTT players, why would people buy data,” he said. Differing with OTT players like
Skype, Hike and Whatsapp, which feel market should shape the evolving ecosystem, telecom operators had sought sectoral regulator Trai’s intervention for a better level-playing field with Internet
read more at : http://m.tech.firstpost.com/news-analysis/messaging-apps-ott-services-fuelling-data-growth-in-india-says-hike-ceo-235155.html
