Angry Birds maker Rovio Entertainment has teamed up with The Lego Group to create a collection of building sets related to its 2016 film.
The two companies will develop a line of construction toys, which will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.
“The Lego brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Rovio CEO Pekka Rantala.
“We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game,” added The Lego Group licensing & entertainment vice president Jill Wilfert.
http://www.indiantelevision.com/iworld/gaming/lego-angry-birds-toys-to-take-flight-in-2016-150608
The two companies will develop a line of construction toys, which will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.
“The Lego brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Rovio CEO Pekka Rantala.
“We are excited to bring Angry Birds to life in Lego form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film. We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game,” added The Lego Group licensing & entertainment vice president Jill Wilfert.
http://www.indiantelevision.com/iworld/gaming/lego-angry-birds-toys-to-take-flight-in-2016-150608
