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Lava only long term player among Indian mobile brands: CMR

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"Across parameters, Lava has emerged as the only preferred Indian brand, rated highly by key stakeholder groups," said Satya Mohanty, Head- User Research Practice at CMR. When it comes to feature phones, Samsung's consumers rank it the highest for reliability (97 per cent), followed by Lava (93 per cent), said the study. Lava (97 per cent) followed by Samsung (93 per cent) users are the most satisfied with the battery life of their phone among all feature phone brands.

When it comes to smartphones, Samsung's consumers are most satisfied (97 per cent). In terms of battery life, users of Xiaomi (98 per cent), Samsung (98 per cent), and OPPO (98 per cent) rate their phones the highest, the study said.

Lava only long term player among Indian mobile brands: CMR - ET Telecom
 
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