Jio's LTE-Broadcast (eMBMS) went live on some selected channels.
I checked in kannada news channel tv9.
If we open tv9, jio's eMBMS app jio mediawarex automatically downloaded in first time.
For this channels, no buttons like forward, backward, etc.
Actually eMBMS is a technique that will allow you to multicast a video without using data package.
But for above channels it requires data connection as well.
Yes I agree that there is a slight change in some channels. This shows that it is in development stage only.